7u778 Privacy Policy
Your privacy matters deeply to us. This Privacy Policy explains exactly what personal information 7u778 collects from players in Bangladesh, how that information is used, who it may be shared with, and the rights you have over your own data.
Our Commitment to Your Privacy
7u778 is committed to protecting the personal information of every player who registers and plays on our platform. We collect only the data that is necessary to deliver our services safely and fairly, and we never sell your personal data to third-party advertisers.
This document is written in plain, accessible English so that every player — regardless of technical background — can understand how their information is handled. If you have questions, our support team is available around the clock at [email protected].
All data transmitted between your device and the 7u778 platform is protected by industry-standard TLS/SSL encryption. Sensitive data including payment details, identity documents, and account credentials are encrypted both in transit and at rest, ensuring that your personal information cannot be intercepted or read by unauthorised parties.
7u778 does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing networks under any circumstances. The personal information you provide during registration and account use is used solely for operating, improving, and securing the 7u778 platform and complying with our legal obligations as a gaming platform serving Bangladesh.
While 7u778 primarily serves the Bangladesh market, we operate our data practices in alignment with internationally recognised privacy principles including those established under the General Data Protection Regulation (GDPR). These principles — lawfulness, fairness, transparency, data minimisation, accuracy, storage limitation, and integrity — guide every aspect of our data handling.
Every registered player on 7u778 has the right to request a copy of the personal data we hold about them, to correct inaccurate data, and to request deletion of their data subject to our legal retention obligations. These rights can be exercised by contacting our support team. We will respond to all valid data requests within 30 days of receipt.
7u778 uses cookies and similar tracking technologies strictly to enable platform functionality, maintain your login session, remember your language and display preferences, and analyse aggregate usage patterns to improve the platform experience. We do not use cookies to build advertising profiles or to track your activity across other websites.
If you have any concern, question, or request relating to your personal data and how 7u778 handles it, our English-language support team is available 24 hours a day, 7 days a week. You can reach us at [email protected]. We treat all privacy enquiries as a priority and aim to resolve them promptly and transparently.
1. Information We Collect
7u778 collects personal information from players through several channels: directly from you when you register an account or interact with the platform; automatically as you use the platform; and from third-party verification and payment service providers where necessary to deliver our services. The following describes each category of information we collect and the specific data points within each category.
1.1 Registration and Account Data
When you create a 7u778 account, we collect the information you provide in the registration form. This includes your full legal name, date of birth, residential address in Bangladesh, email address, and mobile phone number. You will also create a username and password at this stage, although we store only a cryptographic hash of your password — never the password in plain text.
1.2 Identity Verification (KYC) Data
As part of our Know Your Customer (KYC) obligations, we collect and verify identity documents submitted by players prior to their first withdrawal. This typically includes a copy of your Bangladesh National Identity Card (NID) or valid passport, and may include a selfie photograph for biometric verification purposes. Proof of address documents such as utility bills or bank statements dated within the past three months may also be requested in certain circumstances.
1.3 Financial and Transaction Data
We collect records of all financial transactions conducted through the 7u778 platform, including deposit amounts, withdrawal amounts, dates and times, payment method details (such as bKash wallet numbers, Nagad account numbers, and bank account details), and transaction reference numbers. We do not store full card numbers for Visa or Mastercard payments — only truncated identifiers are retained after the transaction is processed by our payment gateway.
1.4 Gaming Activity Data
We maintain detailed records of all gaming and betting activity on your 7u778 account. This includes game session logs, bet placements, wager amounts, game outcomes, bonus activations, and responsible gaming tool settings you apply to your account. This data is used primarily for platform security, dispute resolution, and responsible gaming monitoring purposes.
1.5 Technical and Device Data
When you access the 7u778 platform, our servers automatically collect certain technical information about your device and session. This includes your IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, referring URL, pages visited within the platform, and session duration. This technical data is collected automatically through server logs and browser cookies and is used for security monitoring, fraud detection, and platform performance optimisation.
1.6 Communications Data
When you contact 7u778 through our support channels — including live chat, email, or any in-platform messaging system — we retain records of those communications. This includes the content of your messages, timestamps, and the resolution outcome. These records allow us to maintain continuity of support and to identify patterns that help us improve our customer service quality.
2. How We Use Your Personal Data
7u778 processes your personal data only for specified, legitimate purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The following describes the primary purposes for which we use each category of personal data we hold.
2.1 Account Management and Service Delivery
Your registration data — name, email address, mobile number, and username — is used to create and maintain your 7u778 account, authenticate your identity when you log in, send you account-related notifications (such as deposit confirmations and withdrawal approvals), and enable you to access all platform features appropriate to your verification status. Without this data, we are unable to provide you with a functioning player account.
2.2 Identity Verification and Compliance
KYC identity data is processed for the sole purpose of verifying that you are who you claim to be, that you meet the minimum age requirement of 18 years, and that you are not a person who is subject to any applicable exclusion or restriction. This processing is a legal and regulatory requirement for operating an online gaming platform and is not optional. We use trusted third-party identity verification services to assist with this process, and those services are bound by strict data processing agreements with 7u778.
2.3 Payment Processing and Financial Compliance
Financial transaction data is processed to execute your deposit and withdrawal requests, to maintain accurate accounting records, to detect and prevent fraudulent or suspicious transactions, and to fulfil our anti-money-laundering (AML) obligations. We are required by applicable law to retain financial transaction records for a minimum period as specified in our Data Retention Policy below.
2.4 Responsible Gaming Monitoring
Gaming activity data is used to monitor player behaviour for signs of problem gambling, to enforce any deposit limits, time-out periods, or self-exclusion restrictions that you have voluntarily applied to your account, and to contact players proactively where our systems identify patterns consistent with gambling harm. This use of your data is in your direct interest and forms a core part of our responsible gaming commitment.
| Data Category | Primary Purpose | Legal Basis |
|---|---|---|
| Registration Data | Account creation and login authentication | Contract performance |
| KYC Documents | Identity and age verification | Legal obligation |
| Financial Records | Payment processing and AML compliance | Legal obligation |
| Gaming Activity Logs | Dispute resolution, responsible gaming monitoring | Legitimate interest |
| Technical / Device Data | Security, fraud detection, platform performance | Legitimate interest |
| Communications Records | Support continuity and service improvement | Legitimate interest |
2.5 Marketing Communications
With your explicit consent, provided at registration or through your account notification preferences, we may send you promotional emails or SMS messages about new games, seasonal offers, and bonuses available on the 7u778 platform. You may withdraw your consent to marketing communications at any time by updating your notification preferences in your account settings or by contacting our support team. Withdrawal of marketing consent does not affect the lawfulness of any processing carried out before the consent was withdrawn.
3. Data Sharing and Third-Party Disclosure
7u778 does not sell, rent, or trade your personal information to any third party for commercial purposes. However, there are specific circumstances in which we share your data with carefully selected third parties in order to deliver our services or fulfil our legal obligations. Every third party that receives personal data from 7u778 is subject to a binding data processing agreement that restricts their use of that data to the specific purpose for which it was shared.
3.1 Payment Service Providers
To process your deposits and withdrawals, we share the minimum necessary financial data with our payment service providers. For mobile financial services — including bKash, Nagad, and Rocket — we share your registered mobile number and transaction amount. For bank transfers, we share your bank account details and the transaction amount. For card payments processed via Visa or Mastercard, transaction data is passed to our PCI-DSS compliant payment gateway provider. None of these providers are authorised to use your data for any purpose other than processing the specific transaction for which the data was shared.
3.2 Identity Verification Services
To fulfil our KYC obligations, we share identity document images and personal details with our trusted identity verification partner. This partner performs document authenticity checks and biometric verification on our behalf and returns a verification result to 7u778. They do not retain your identity data beyond the period necessary to complete the verification and are contractually prohibited from using it for any other purpose.
3.3 Game Technology Providers
The games available on the 7u778 platform are powered by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. To enable game functionality, your account identifier and session token are shared with the relevant game provider when you launch a game. These providers are not given access to your full personal profile, financial data, or identity documents. Their data handling is governed by their own privacy policies as certified game providers.
3.4 Legal and Regulatory Disclosure
7u778 will disclose personal data to law enforcement agencies, regulatory authorities, or other competent bodies when we are legally compelled to do so, or when we reasonably believe that disclosure is necessary to prevent fraud, money laundering, or other illegal activity, to protect the rights and safety of 7u778 or its players, or to comply with a valid legal process such as a court order or official investigation request.
4. Cookies and Tracking Technologies
The 7u778 platform uses cookies and similar browser-based technologies to enable core functionality, maintain your session state, remember your preferences, and analyse aggregate usage patterns. This section explains the types of cookies we use, the purpose of each, and how you can manage your cookie preferences.
4.1 Strictly Necessary Cookies
These cookies are essential for the platform to function correctly. They maintain your login session so that you are not required to re-authenticate on every page, store your active game session state, and preserve your security token to protect your account from session hijacking. Strictly necessary cookies cannot be disabled without severely impairing or entirely preventing your ability to use the 7u778 platform.
4.2 Functional Cookies
Functional cookies remember choices you make on the platform to provide a more personalised experience. This includes your display preferences, your most recently visited game categories, and any accessibility settings you have applied. These cookies do not track your activity across other websites and are deleted when you log out or close your browser session.
4.3 Analytics Cookies
7u778 uses analytics cookies to collect aggregate, anonymised data about how players interact with the platform. This data helps us understand which features are most used, where players encounter difficulties, and how the platform performs across different device types. Analytics data is processed in aggregate form and is not used to identify individual players. You may opt out of analytics cookies through your account settings without affecting your ability to use the platform.
4.4 Managing Your Cookie Preferences
You can control and manage cookies through your web browser settings. Most modern browsers allow you to view, block, or delete cookies for specific websites. Please be aware that blocking strictly necessary cookies will affect the functionality of the 7u778 platform. For guidance on managing cookies in your specific browser, refer to your browser's help documentation. Changes to your browser cookie settings will apply immediately and will persist across sessions.
5. Data Security and Storage
7u778 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or destruction. Our security programme is reviewed and updated regularly to keep pace with evolving threats and best practices in the online gaming industry.
5.1 Technical Security Measures
All data transmitted between your device and the 7u778 platform is encrypted using TLS 1.2 or higher. Sensitive data stored on our servers — including identity documents, financial records, and hashed credentials — is encrypted at rest using AES-256 encryption. Our platform infrastructure is hosted in data centres that maintain physical security controls including restricted access, CCTV monitoring, and environmental controls. All administrative access to production systems requires multi-factor authentication.
5.2 Organisational Security Measures
Access to personal data within the 7u778 organisation is restricted on a strictly need-to-know basis. Staff members are granted access only to the categories of personal data that are necessary for the performance of their specific role. All staff with access to personal data receive regular training on data protection obligations and security best practices. Access rights are reviewed and updated whenever an employee's role changes.
5.3 Data Breach Response
Despite the security measures we maintain, no online platform can provide an absolute guarantee against all possible security incidents. In the event that a data breach occurs that is likely to result in a risk to the rights and freedoms of affected players, 7u778 will notify affected players without undue delay and will take immediate steps to contain the breach, assess its scope, and prevent recurrence. We will provide clear information about what data was affected, what risk it poses, and what steps players should take to protect themselves.
6. Your Data Rights and Choices
As a player on the 7u778 platform, you have a number of rights in relation to the personal data we hold about you. These rights apply regardless of which legal basis we are relying upon to process your data, although certain rights may be subject to limitations where our legal retention obligations or the rights of other parties are engaged. To exercise any of the rights described below, please contact our support team at [email protected].
- Right of Access: You have the right to request a copy of the personal data that 7u778 holds about you. We will provide this data in a commonly used electronic format within 30 days of a valid request.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You can update many of your account details directly through the account settings section of the platform.
- Right to Erasure: You may request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected, or where you withdraw your consent and no other legal basis for processing applies. Please note that we are required by law to retain certain categories of financial and identity data for minimum periods even after account closure.
- Right to Restrict Processing: In certain circumstances, you may request that we restrict the processing of your personal data — for example, while the accuracy of data is being contested, or where you have objected to processing and a determination is pending.
- Right to Data Portability: Where processing is based on your consent or on a contract with you, you have the right to receive a structured, machine-readable copy of the personal data you have provided to us and to request that it be transferred to another service provider where technically feasible.
- Right to Object: You have the right to object to processing that is based on our legitimate interests — for example, the use of your data for analytics or marketing. Where you raise an objection, we will assess whether our legitimate interests are overridden by your rights and interests and will stop the relevant processing if they are.
- Right to Withdraw Consent: Where processing is based on your consent — such as the sending of marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.
7. Data Retention Policy
7u778 retains personal data only for as long as it is necessary for the purposes described in this Privacy Policy, or for as long as we are required to retain it by applicable law. The following table sets out our standard retention periods for each major category of personal data.
| Data Category | Retention Period | Reason for Retention |
|---|---|---|
| Account Registration Data | Duration of account + 5 years post-closure | Legal and regulatory compliance |
| KYC Identity Documents | Duration of account + 5 years post-closure | AML and identity verification obligations |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping obligations |
| Gaming Activity Logs | Duration of account + 3 years post-closure | Dispute resolution and audit trail |
| Technical / Session Logs | 90 days on rolling basis | Security monitoring and fraud detection |
| Support Communications | 3 years from last interaction | Support quality and dispute reference |
| Marketing Consent Records | Until consent is withdrawn + 3 years | Evidence of lawful marketing basis |
Once the applicable retention period has elapsed and there is no remaining legal basis for continued retention, 7u778 will securely delete or anonymise the relevant personal data in accordance with our internal data disposal procedures. Anonymised data — from which all identifying information has been irreversibly removed — may be retained indefinitely for aggregate statistical and analytical purposes.
8. Updates to This Privacy Policy
7u778 reviews this Privacy Policy periodically and will update it to reflect changes in our data processing practices, changes to applicable law or regulatory guidance, or the introduction of new platform features that involve the collection or use of personal data in new ways. The effective date at the top of this document indicates when the current version was last updated.
8.1 Notification of Material Changes
Where a planned update to this Privacy Policy involves a material change to how we process your personal data — particularly where such a change would require your renewed consent or where it significantly affects your rights — we will provide advance notice of the change by email to the address registered on your account. The notification will describe the nature of the change, the reason for it, and the date on which the updated policy will take effect.
8.2 Continued Use as Acceptance
Your continued use of the 7u778 platform after the effective date of any update to this Privacy Policy constitutes your acknowledgement of the updated policy. If you do not agree with any changes made to this Privacy Policy, you should stop using the 7u778 platform and may request account closure by contacting our support team. Pending valid data erasure requests, we will continue to retain data subject to our legal retention obligations as described in Section 7 above.
8.3 Previous Versions
Previous versions of this Privacy Policy are archived internally by 7u778 and are available on request. If you wish to review a prior version of this policy, please contact our support team with your request, specifying the approximate date of the version you are seeking. We will provide archived versions where they are available and where there is a legitimate reason for the request.
Explore 7u778 With Confidence
Now that you understand how 7u778 protects your data, you're ready to enjoy the full platform experience — from cricket betting and live casino to slots and the Wheel game.